Author: Jim Warren
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Comparing Broadcast Television Media Buying and Streaming Media Buying: Pros and Cons
In the past decade, the way we consume media has drastically changed. With the rise…
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The Future of Infomercials: How Direct Response Television is Evolving in 2023
Direct response television (DRTV) has been a popular form of advertising for decades, with infomercials…
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The History of Infomercials: A Timeline of Long-Form Advertising
For many of us, the word “infomercial” might bring to mind images of late-night TV…
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The Future of the Infomercial in a Connected TV World
Infomercials have been a staple of television advertising for decades, but with the rise of…
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Pitch Perfect: Who is the Best Infomercial Pitchman of All Time?
When it comes to infomercials, there have been many pitchmen over the years who have…