Author: Jim Warren
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Fishing the DRTV Waters for Big-Ticket Buyers
DMA Newsletter Veterans of DRTV understand the laws of pricing like Gloucester fishermen know the…
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Understanding the Senior Market
The demographic picture of our nation is changing rapidly with the growth of the 50-plus…
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Direct Response Marketing For The Home Health Industry
Now is the time for the home health products industry to employ direct response marketing…
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When is it Time to Go Direct?
With occupancy rates sagging (around 60%) and an unpredictable economy, it may be time for…
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Applying Direct Techniques to Growing Your Business
Over the course of your career, you have probably benefited from a successful marketing campaign.…